The PNC Bank, is a Financial Services Group base in North America.
Our task was to create a 360 campaign to called out all hispanic community in the USA market.
Background: Hispanics are a collective people. For the most part, they tend to group themselves within family, community and partnerships. They believe they are stronger together and therefore, rely on their circle to move forward.
Idea: Fulfilling Your Loved Ones’ Dreams is Fulfilling Your Own.
Our task was to create a 360 campaign to called out all hispanic community in the USA market.
Background: Hispanics are a collective people. For the most part, they tend to group themselves within family, community and partnerships. They believe they are stronger together and therefore, rely on their circle to move forward.
Idea: Fulfilling Your Loved Ones’ Dreams is Fulfilling Your Own.
TV Commercials:
Online Videos:
Agency: ALMA DDB
Creative Director: Serge Castagna
Art Director: Barbara Vera
Copy Writer: Manuel Del Carpio
