Could the new Glad bags with odor blocking technology beat the strongest noses in the world? Working with our partner agency, we co-created a torture test campaign to show how the new Glad trash bags can hide any smell. This is an example of a perfect total market approach. The campaign ran on TV, social and digital.
*All spots were done in English and Spanish.
Agency: ALMA DDB
Creative Director: Serge Castagna
Art Director: Barbara Vera
Copy Writer: Manuel Del Carpio
