Miller Lite needed a boost in their brand. So it was time to bring back Miller Time.
The idea behind the new "It's Miller Time" was to show that it's better to connect with friends IRL than through social media. So, we created several TV product spots that were then optimized for OLV and Social.
*All spots were done in English and Spanish.
Agency: ALMA DDB
Creative Director: Serge Castagna
Art Director: Barbara Vera
Copy Writer: Manuel Del Carpio
